For Australian physiotherapy practices
Become The Trusted Practice in your area.
We are the strategic partner who looks at your practice from the outside in. We build the patient experience, the content authority, and the local reputation that make your practice the one everyone recommends.
We call our approach The Compound Method. A continuously published body of content, patient education, and search authority that builds your practice into the trusted name in your area over months and years.
One engagement. $1,497 a month. No lock-in. If you are not satisfied with the first month, we refund it in full.
The shift
The way patients find practices has just changed. Permanently.
In May 2026, Google announced the biggest change to search in twenty-five years. The traditional search box has been replaced by an AI-powered system that answers most questions directly, before the user ever clicks a link. Healthcare has been hit harder than almost any other category.
The patients of 2027 will increasingly ask AI which practice in their area is the trusted expert on their condition. The practices AI cites will be the practices patients call. The marketing agencies still selling traditional SEO tactics are selling something that is becoming less effective every month.
88%
of healthcare queries
Now show AI Overviews before any traditional search result. Healthcare is the most AI-affected category in search.
61%
drop in click-through
Average decline in clicks for healthcare content when AI Overviews appear. Position one rankings no longer guarantee traffic.
13 weeks
average AI citation freshness
AI prefers content that is recent, accurate, and continuously published. Practices that invest once and stop watch their citations fade.
This is the moment. Practices that start publishing citation-worthy content this quarter will be the ones AI trusts as the local authority for years. Practices that wait twelve months will be eighteen months behind their competitors.
Most marketing stops the moment you stop paying. The Compound Method builds something different.
Every piece of work we produce is part of a body of work that grows in value as it accumulates. The articles, the patient guides, the suburb pages, the Foundation Document. Yours to keep. Working long after the engagement ends.
The Compound Method
Four components. Built to work together.
The Compound Method is the methodology we use to build The Trusted Practice in your area. One engagement with four interlocking components. Each one does work on its own. Together they build a standing competitors cannot match.
The strategic spine
A Foundation Document at signup. A Monthly Action Plan on the first of every month. Quarterly recalibration against what is actually happening. Senior thinking, every month, as the spine of the engagement.
The patient pathway library
Branded patient education for every condition you treat. Each guide lives as a printable take-home and as a structured page on your website built for AI citation. One piece of work. Two assets that compound.
The authority content engine
Twelve substantive articles a month and two suburb landing pages. Researched from current evidence, written in your practice's voice, structured for AI citation and traditional search. The library that compounds.
The strategic visibility audit
Your Google Business Profile and local search presence audited at the start and recalibrated every quarter. Clear, prioritised recommendations. Recommendations, not interference.
How working with us looks
Senior thinking, done quietly in the background.
Most marketing services hand you a calendar full of meetings and a stream of decisions to make. We do the opposite. We run the strategic content and authority work for you, in the background, and deliver everything as written deliverables you read on your own time.
No standing weekly calls. No campaigns you have to approve in a hurry. No tactical busywork dressed up as strategy. Just senior direction, real execution, and a quarterly conversation when it actually matters.
We are confident in the work. So confident that if you are not satisfied with the first month, we will refund it in full. No questions, no friction, nothing owed.
$1,497 a month. No lock-in.
Foundation Document at signup
A full strategic read of the practice. Where value is leaking, which patients matter most, what to fix and in what order.
Monthly Action Plan
On the first of every month. Specific moves for the month ahead, calibrated to the numbers, not vague principles.
Content and patient guides produced
Twelve articles, two suburb pages, two to three branded patient guides every month. Written, designed, published as drafts for your final approval.
Quarterly strategic reviews
A step back every quarter to check direction against what the numbers are actually doing. Honest, not promotional.
Asynchronous support
Written, on your schedule. No standing calls, no calendar tax on a clinician already short on time.
When you are ready
The practices AI cites in 2027 are being built now.
Every month a practice waits is a month its competitors compound ahead of it. The work cannot be rushed at month eighteen. It can only start at month one.
Start a conversationIf you are not satisfied with the first month, we refund it in full. We are confident you will not need us to.