About us
Small business owners are the real champions.
They take the risks, work the long hours, wear ten hats at once and keep going when it would be easier to stop. Too often, they get sold complicated, expensive marketing that doesn't fit where they are. That never sat right with us. So we built something more honest.
Based in Melbourne's south-east
Who we are
Two marketers who got tired of watching good owners get sold the wrong thing.
We're Toby and Sally Davis, the two people behind My Marketing Solved, based in Melbourne's south-east.
Between us we bring more than 40 years across strategy, digital marketing, content, campaigns, websites, advertising, partnerships and communications. We've spent much of that time watching small business owners try to work out marketing while running everything else.
So we built one simple, honest service. The Plan looks at everything you're doing and tells you, plainly, what to stop, keep, change and start. Then you're free to run it yourself.
Meet the founders
Senior experience, without the agency layers.
Toby Davis
Co-founder · Strategy & brandToby has spent more than 25 years in senior brand and marketing roles across the UK and Australia, much of it in healthcare, education and purpose-led organisations.
He has led marketing strategy and teams, and works hands-on across positioning, SEO, local search, email and CRM, content, websites and analytics. His focus is the strategic direction: where a business should be heading, and why.
Runs your discovery call and handover, and leads the work on your Plan.
Sally Davis
Co-founder · Communications & partnershipsSally brings more than 15 years across the non-profit, education and health sectors in Australia and the UK, specialising in communications and partnerships.
She's the one who makes strategy land in the real world: campaigns that run, relationships that hold, and the steady follow-through that turns good ideas into action.
Works alongside Toby to keep every Plan practical and easy to act on.
How we work on your Plan
Small on purpose. Senior on every Plan.
You talk to Toby
Toby runs your 45-minute call and your 30-minute handover, so you're never passed down a chain.
We work on it together
Every Plan is written from your own business and your own numbers. No juniors, and never a template.
We use AI, openly
AI speeds up the research and turns your Plan into a podcast. The thinking, judgement and recommendations are ours.
What we believe
Honest advice shouldn't come with strings.
We don't sell ads, software or monthly retainers, so we've nothing to gain from telling you to do more. Often the most useful thing we can tell you is what to stop.
You get one clear Plan, in plain English, that you can run yourself or hand to whoever you like.
Ready when you are
Sound like the help you've been looking for?
Start with The Plan: four clear answers and a plan you can run yourself. A$595, once, and the risk is ours.
$595 one-off · No retainer · Money-back guarantee