Execution engine · local search
The Findable Practice. Be the one they find when they search.
When someone in the area searches "physio near me", they book one of the first practices they see. The Findable Practice makes sure that is you, by building the local search presence that puts the practice in front of patients at the exact moment they are ready to book.
Why it exists
Local search is where new patients decide. Most practices are invisible there.
The patients searching "physio near me" or "shoulder pain [suburb]" are the highest-intent new patients a practice can get. They are not browsing. They are ready to book. The only question is whether they find this practice or the one down the road.
The Findable Practice builds the assets that decide that: a fully optimised Google Business Profile, a steady flow of reviews, accurate listings everywhere they matter, and pages targeted at the suburbs the practice serves. Done properly, it becomes a compounding source of new enquiries that keeps producing without paying for every click.
What it does
The full local search stack, managed for you.
Google Business Profile optimisation
The single biggest lever in local search. We optimise the profile properly: categories, services, descriptions, posts, and the details Google uses to rank and to convert a searcher into a call.
Review velocity
A steady, consistent flow of genuine Google reviews, the strongest signal for both ranking and patient trust. Built through automation that prompts happy patients at the right moment.
Local rank tracking
We track where the practice ranks for the searches that matter, suburb by suburb, so progress is measured rather than assumed, and so the work targets the gaps that count.
Suburb pages
Dedicated pages targeting each suburb the practice serves, so it can rank for "physio [suburb]" across its whole catchment rather than just its home postcode.
NAP consistency
Name, address, and phone made identical across every directory and listing on the web. Inconsistency quietly suppresses local ranking; we find and fix it.
Monthly reporting
A clear monthly view of rankings, profile views, calls, and direction requests, so the practice can see the local presence growing and what is driving it.
How it works
You stay in control. We do the work behind the scenes.
We audit the current presence
Where the practice ranks now, how the profile is set up, where listings are inconsistent, and where the biggest gaps and quickest wins are.
We optimise the profile and fix the listings
We prepare the Google Business Profile improvements and the NAP corrections. You approve and apply changes to your own profile, so access and control stay with you.
We build review flow and suburb pages
The review automation is set up and the suburb pages are produced, steadily expanding where the practice can be found.
We track, report, and keep improving
Rankings and enquiries are tracked monthly, and the work targets whatever will move the needle next.
An honest word on timing
Local search compounds. It does not happen overnight.
This is the one part of the range where the biggest results take time. Rankings typically move over a few months, not a few days. What you will see early are the leading signals: more profile views, more calls, the review count climbing. The rankings follow. We would rather tell you that plainly than promise a result no honest provider can guarantee. If you want a fast, visible return in month one, that is what The Trusted Practice is for, and the two work well together.
Is it for you
Built for the practice that wants a steady flow of new patients.
A good fit if you
- Serve a defined local area and want more new patients from it
- Know you are not showing up well when people search for physio nearby
- Want a compounding asset, not an ad bill that stops the moment you stop paying
- Are patient enough to let a few months of compounding work do their job
Probably not if you
- Need new-patient numbers to jump this week (start with The Trusted Practice)
- Are not willing to apply approved changes to your own Google profile
- Expect guaranteed first-place rankings (no honest provider can promise that)
- Have not yet done The Vantage Point (strategy comes first, always)
Ready when you are
Be the practice they find first.
Builds on The Vantage Point. Available from day 30. No lock-in.