Brand Beautiful
The Story
How we made a difference
Corporate Identity
Design of printed collateral
Promotions
Social media
Website design and refresh
Adwords management
First impressions count
When we started working with Alex, her website was functional but lacked the visual impact that a lot of her competition was achieving and in an industry where image is everything, this was holding her back.
We designed and helped implement the site refresh that you see above and Alex started to see results almost immediately.
By introducing some of the high quality dermalogica images as full width hero shots at the top of the front page, an instant increase in the overall feeling of quality and service was achieved. Couple this with the new logo, branding and colour palette and she now has a website that is giving her competition a run for its money.
In with the new…
The idea of the butterfly icon was developed to represent the idea of ongoing transformation and natural beauty.
The colour palette was also carefully chosen to suit the business. Stunning shades of pink and purple were chosen to evoke feelings of Beauty, Tenderness, Sexuality and Luxury.