One simple plan, many powerful strategies

The Story

Essex Wine School is the premier provider of ‘Outstanding wine tasting experiences & wine courses’ operating within the county of Essex. (They are independent and do not retail wine). The company is run by Neil Bull, a former city trader, who gave it all up to pursue his two passions  – fine wine and teaching.

We started working with Neil after crossing paths at a networking event that he was hosting and have worked together with him to change the direction of his business.

After getting to know Neil and his company, we delivered our full transform and perform bespoke strategy for him to follow and then in the months that followed we have worked with him and our MMS network of designers and developers to implement the strategies and grow his company.

The power of our simple to follow plan

One of the main goals of our strategy was to increase awareness of Essex Wine School within the corporate market.

The strategy included an enhanced Website offering with corporate packages and a re-focused AdWords campaign to include the new and relevant search terms. We also suggested the design and production of a corporate showreel and the mail out of video brochures to the chosen target sectors.

Neil has a vast professional network of contacts and the plan included ideas as to how he could maximise the potential of this network through live face to face events and across the online channels.