The Plan · an independent marketing review
Stop guessing. Start with the truth.
We look at your whole marketing picture and tell you, plainly, what to stop, keep, change and start. You come away knowing exactly what to do next, with a 90-day plan you can run yourself.
Agencies charge three to five grand a month, every month. The Plan is A$595 + GST, once.
Money-back guarantee. Founding price for our first five businesses.
Your Plan · example
Prepared for your business
Why it matters
You can't fix what you can't see.
Most owners are doing a bit of everything and quietly hoping. Some of it is working. Some of it is wasting money. The trouble is you can't tell which, so nothing really improves. The Plan ends the guessing. You'll know exactly where you stand, and exactly what to do next.
Six questions about your business, not just your ads.
What we look at
Money
Is each dollar earning its keep?
Found
Can the right people find you?
Chosen
Why would they pick you?
Kept
Do customers come back?
Simplified
Where is time leaking?
Prioritised
What comes first?
What you get
Total clarity, in plain English.
Not a 40-page report you'll never open. The right few things, in the right order.
Stop, Keep, Change, Start
A concise written plan covering your whole marketing picture, with a straight recommendation on each part.
The One-Hour Win
One thing you can do in about an hour that makes a real difference straight away.
Your Next Three
The three priorities that matter most for your business right now, and why.
A 90-day action plan
What to do first, what can wait, and what you can handle yourself. Built for a busy owner.
Your own podcast
An AI-narrated audio walk-through of your Plan, made just for your business. Easy to take in on the drive home.
The bit owners loveA handover call
Thirty minutes to walk through your Plan and answer every question.
How it works
Four simple steps. Light on your calendar.
1
Get your plan
Pay online. No sales call needed.
2
Tell us about your business
A short questionnaire in your own time, then one focused 45-minute conversation.
3
We dig in
We go through your marketing properly across all six areas.
4
You get your Plan
Your Plan and podcast within 10 working days of your discovery call, then a 30-minute handover to talk it through.
The Plan is for you if...
✓You run an established service business, roughly 5 to 30 people.
✓You're already putting time or money into marketing.
✓You don't have a senior marketer on the team.
✓You want an honest, independent view, not a sales pitch.
It's not for you if...
✕You want someone to run your marketing every month.
✕You need a new website built.
✕You're after guaranteed leads. Nobody honest can promise those.
The risk is entirely ours.
If The Plan doesn't give you a clear, practical direction for your marketing, you get your money back. Simple as that.
Toby
Sally
Who writes your Plan
Senior thinking. Deliberately small.
Toby and Sally Davis bring twenty-five years of senior brand and marketing leadership, and fifteen years across health, education and non-profit. Your Plan is written by one of us, never a junior and never a template.
Meet us →The things owners usually ask.
Do I have to keep paying you after this?
No. The Plan is a one-off. There's no retainer and nothing ongoing to sign up for.
Do you do the work for me afterwards?
The Plan is built for you to run yourself. If you want help with a piece of it, that's optional and quoted separately, or we'll point you to the right specialist.
What if I already work with an agency?
Even better. The Plan tells you honestly whether what you're paying for is working.
Do I need to be spending on ads?
No. If you're putting time or money into marketing of any kind, The Plan is relevant.
What do you need from me?
Your questionnaire answers, a rough idea of what you spend, the tools and suppliers you use, and 45 minutes of your time.
Do you use AI?
Yes, openly. It speeds up the research and turns your Plan into the audio version. The thinking, judgement and recommendations are ours: every Plan is written and checked by Toby or Sally.
Ready when you are
Get clear before you spend another dollar.
Agencies charge thousands a month. The Plan is A$595 + GST, once. No retainer, and the risk is ours.