Articles for business owners who are paying attention.
How customers find you, getting found, keeping the customers you already have, and spending on marketing that actually works. Without the louder-is-better playbook.
The marketing tools you’re overpaying for
The subscription creep By Toby Davis · 29 June 2026 · 7 min read Open your business bank statement and look for the...
What to do before you spend a dollar on ads
Spend last, not first By Toby Davis · 29 June 2026 · 7 min read Ads are the reflex answer to a quiet month. Sales are down,...
You don’t need a new website. You need the one you have to say something
Fix, don't rebuild By Toby Davis · 29 June 2026 · 7 min read When a small business decides its marketing is not working, the...
Why “we’ll handle everything” is the most expensive sentence in marketing
Built to leave By Toby Davis · 29 June 2026 · 7 min read There is a sentence that turns up in almost every marketing pitch,...
Your dormant customer list is the cheapest growth you have
The quiet asset By Toby Davis · 29 June 2026 · 7 min read Every business has one. A list of people who bought once, or...
Your marketing has two jobs. Most businesses only do one.
First principles By Toby Davis · 29 June 2026 · 7 min read There is no shortage of marketing advice for small business, and...
How customers find you is changing, and louder marketing won’t fix it
The discovery shift By Toby Davis · 29 June 2026 · 8 min read Ask most marketing agencies how to get more customers and the...