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The marketing tools you’re overpaying for

by marketingsolved | Jun 29, 2026 | Uncategorized

The subscription creep By Toby Davis · 29 June 2026 · 7 min read Open your business bank statement and look for the subscriptions. Not the big obvious ones, the small monthly charges from tools with names you half-remember signing up for. A scheduler...

What to do before you spend a dollar on ads

by marketingsolved | Jun 29, 2026 | Uncategorized

Spend last, not first By Toby Davis · 29 June 2026 · 7 min read Ads are the reflex answer to a quiet month. Sales are down, so you boost a post or start a campaign, and for a while the dashboard fills with activity that feels like progress. Sometimes it...

You don’t need a new website. You need the one you have to say something

by marketingsolved | Jun 29, 2026 | Uncategorized

Fix, don’t rebuild By Toby Davis · 29 June 2026 · 7 min read When a small business decides its marketing is not working, the website is usually first in the firing line. It looks dated. It does not bring in enquiries. So the conclusion forms...

Why “we’ll handle everything” is the most expensive sentence in marketing

by marketingsolved | Jun 29, 2026 | Uncategorized

Built to leave By Toby Davis · 29 June 2026 · 7 min read There is a sentence that turns up in almost every marketing pitch, and it is built to make you relax. We will handle everything. You just run your business and leave the marketing to us. It sounds...

Your dormant customer list is the cheapest growth you have

by marketingsolved | Jun 29, 2026 | Uncategorized

The quiet asset By Toby Davis · 29 June 2026 · 7 min read Every business has one. A list of people who bought once, or enquired seriously, and then went quiet. Not unhappy, not gone for good, just lapsed. Most owners barely think about them, because they...
Your marketing has two jobs. Most businesses only do one.

Your marketing has two jobs. Most businesses only do one.

by marketingsolved | Jun 29, 2026 | Uncategorized

First principles By Toby Davis · 29 June 2026 · 7 min read There is no shortage of marketing advice for small business, and almost all of it is about tactics. Should you be on TikTok. Is email dead. Do you need a podcast, a newsletter, a new website. The...
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Recent Posts

  • The marketing tools you’re overpaying for
  • What to do before you spend a dollar on ads
  • You don’t need a new website. You need the one you have to say something
  • Why “we’ll handle everything” is the most expensive sentence in marketing
  • Your dormant customer list is the cheapest growth you have

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