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Your dormant customer list is the cheapest growth you have

Your dormant customer list is the cheapest growth you have

by marketingsolved | Jun 29, 2026 | Keeping customers

The quiet asset By Toby Davis · 29 June 2026 · 7 min read Every business has one. A list of people who bought once, or enquired seriously, and then went quiet. Not unhappy, not gone for good, just lapsed. Most owners barely think about them, because they...
Your marketing has two jobs. Most businesses only do one.

Your marketing has two jobs. Most businesses only do one.

by marketingsolved | Jun 29, 2026 | Keeping customers

First principles By Toby Davis · 29 June 2026 · 7 min read There is no shortage of marketing advice for small business, and almost all of it is about tactics. Should you be on TikTok. Is email dead. Do you need a podcast, a newsletter, a new website. The...

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